Anyone who follows British politics could not have failed to notice the re-emergence of Tony Blair in recent months. He has hit the headlines for defending the Games, for speaking out on the West’s ignorance to Islamic extremism and for his take on the hysteria over bankers.
From the Sunday morning politics shows to bouncing around the Olympic Park faster than Usain Bolt, he’s literally popping up left, right and centre.
This is all part of a strategy for Blair to “re-engage” with British politics, developed by his new Director of Communications, Rachel Grant.
The timing is no accident. Blair and his team are acutely aware that the feel-good factor of the Olympics provides an invaluable opportunity to remind the public that it was his government that brought the Games to London in the first place.